Chi Wei 起維物聯科技｜Visual Identity Design
CHI WEI LEED CO.,
LTD維物聯科技有限公司
商標設計 & 識別規範手冊設計Logo & Identity Guideline Design
設計啟發自起維物聯科技原先Logo的地球型態，
圓滿的幾何結構經過設計，以圓形相互層疊的緊鄰概念，設計企業獨一無二的識別標誌。
Logo融合 Chi Wei 之 『C』 與 『W』
以及起維之 『維』 中⽂字部首 『⽷』 線條。
設計著重於平衡圓滿型態與力度線條，凸顯企業識別的穩重與科技未來感。
色彩汲取原Logo的經典海藍碧綠配⾊，融合為富有明亮自然感的漸層色彩。
漸層⾊的意涵有聯結與承先啟後之意。
聯結蔚藍大海與碧綠⼤地、聯結科技開創與人⽂溫度。
Core Value
Chi Wei Leed Co., Ltd is the established firm specializes in the development and application of intelligence architecture in Taiwan.
The client company's continuous steps in energy sustainability, is one of the core values they significantly hold in the field of intelligent residential system.
My visual identity project redesigns Chi Wei's company logo, name card, and created one complete logo identity guideline.
The redesigning of Chi Wei's logo kept the core silhouette of its then globe-shaped icon.
As my design direction focused on cherishing the company's heritage and core belief, I set out to redesign as authentic as possible to its original shape, and reviving it with minimalistic lines and contemporary colourways.
Design
The original logo was composed of green and blue colour blocks, layered in a paralleled order, gradually forming the shape of a globe.
My design aimed to keep hold of the earth icon as well as the two signature colour combination. The redesign process began with the merging of the company's initial characters: "C", "W", and Chi Wei's Chinese character radical "糸".
The weavings of these three characters are exceptionally significant as being the company's initials, they are formed into curves outlining the globe, symbolizing heritage is cherished as well as innovated in one united order.
The original distinctive colour blocks were redesigned into one harmonious gradient. It is a notable symbolism for connecting the heritage with innovation, treasuring the ties between human and environment, remembering the life and beauty bridging us with the earth, the sky, and the ocean.
VI DESIGN商 標 識 別 設 計
TAIPEI 2019
CLIENT：CHI WEI LEED CO., LTD 起維物聯科技有限公司
PROJECT：LOGO DESIGN & IDENTITY GUIDELINE 商標與識別規範手冊設計
DESIGNED BY：ANGELA CHIANG 江采容
COPYRIGHT © 2019 ANGELA CHIANG